We should be aware of the fact that we are not just creating our tools but that these artifacts are also shaping us. This is true since the invention of language, writing, the printing press, and more than ever in our digital age of computer and web environments. These are the basis of culture as such, and it is our responsibility to design in a way that supports our life on this planet. BTW_ we neither have another life nor another planet.
…the world is very complex if you are trying figure out what you would fix, etc., and how you’ll go up trying to fix it. And one Saturday I – God – the world is so damn complex, it's hard to figure out. And that's what then dawned on me that, oh, the very thing: It's very complex. It's getting more complex than ever more rapid rate that these problems we're facing have to be dealt with collectively. And our collective ability to deal with complex urgent problems isn't increasing at anything like the parent rate that it's going to be that the problems are. So if I could contribute as much as possible, so how – generally speaking – mankind can get more capable in dealing with complex urgent problems collectively, then that would be a terrific professional goal. So that's… It was 49 years ago. And that's been ever since.