Inventions and ideas are fairly easy compared to success in the market. You need both sides for innovative products and services. Understanding the user and customer is key to sucess.

I’ve been a "senior software development product manager" and "user experience principal" at Oracle. Due to the acquisition of Sun, I am also the "last user experience architect of Sun Microsystems ever". Here are a few resources that I find extremeley relevant and inspiring in order to position a design team in an organization and to develop a strategy for the business.

Interaction Design is means to a great user experience. The intimate relation between humans and machines can foster creative insights and establish a strong brand.

The user experience design approach does not need to be limited to digital products and services. UX Thinking can be applied to live events (conference experience), communities (social experience), exhibitions (scenography), companies (employer branding, feel-good management), cities (urban ux), and much more…

Digital technology is becoming part of our human culture like reading and writing. As we are in the midst of the revolution, my aim is to understand, comment and drive the shift. Computer and information science is – more than ever – a social science. We develop systems for people. Therefore, we are responsible for the consequences on our culture. This is what it means to be a human computer interactivist.

If we do not know where we ar coming from, we do not know where we are heading.

I am currently teaching at the Brand Academy in Hamburg and at the Vitruvius Hochschule. It is gratifying to build an interaction design curriculum based on 20 years of experience and research.

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